The company started to expand into new frontiers of the gadget industry. In 1971 LEGO started to target ladies with the adding of furnishings and dollhouses; in 1974 it introduced the first our figures, named Minifigures; in addition to 1979 this expanded in space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This period also noticed the creation of a management structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen subscribing the managerial staff and working to modernize the company’s manufacturing strategies.

The 1970s also saw the introduction of something that allowed customers to pick out certain stones they wanted to purchase and make their own units, rather than get pre-made products; this was popular with adults, as well as kids. In the same decade, Seglar branched away into middle ages territory while using the Castle idea, and in 80 the company added hop over to this web-site their first teach sets to its lineup.

In 1989 Lego presented the Pirate theme, and with it numerous types of pirate delivers, wasteland islands and treasure. This company also broadened its assortment of facial expressions, adding beards, eye outages and lip stick in addition to the regular two eye and laugh. Some more aged Lego coin collectors resented these kinds of changes, selecting the more basic faces of earlier units.

As Seglar expanded in a huge international corporation, completely to find ways to meet the requires of their big name purchasers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded greater selections and faster transport times. To keep up with these requirements, the company did start to reduce total production time for new products by causing more by using computerized assembly systems.